Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the term used to describe the process of promoting a business online to achieve top search engine rankings for a relevant, strategically defined set of keywords or phrases.
Search engine optimisation leads to an increase in targeted traffic to your website and helps generate more enquiries, leads and sales.
Search engines are a very important source of traffic because they are highly targeted. Visitors that come to your site via search engines got there because they focused their search using keywords related to your products or services.
Search engine optimisation is an ongoing process. Even though a website is optimised, ongoing changes in search engine algorithms mean there may be major or minor changes required keeping the website optimised.
gravityinteractive provide Search Engine Optimisation on all web design projects with fully customised upgrade options available to drive traffic to your website.
Overview
There is no doubt that most websites are found for the first time as a result of keywords entered into some search engine. Currently the most popular of all search engines is Google whilst Yahoo is second with the balance being made up by independent search engines and those attached to Internet Service Providers, Freeserve, MSN, BT-Openworld etc.
Website Content & Keyword Phrases
People search to find sites that contain the information or content in which they are currently interested. Search engines attempt to give them the most relevant sites based upon the search terms entered. How can they do that? The obvious way they can do that is by evaluating the content of the websites in their index. This content should be written using keyword phrases and expressions that people will type into a search engine when looking for your site.
Content & Meta Tag Optimisation
Once the content of your pages has been written, there are a number of techniques for optimising around this content to make your site more attractive to the search engines. The content itself should include your keyword phrases. Also, there are parts of a website that are not visible to the viewer but which are read and used by the search engines both to evaluate your site and to describe your site in the search results. These parts are usually referred to as the meta tags albeit the most important of these is the page title which technically is not a meta tag.
Our Service
gravityinteractive can undertake all the necessary techniques to optimise your website and achieve rankings in various Search Engines. We can carry out all of your Keyword Phrase analysis and provide you with all the necessary reports and advise on how best to optimise your website. Please contact us for further details.
gravityinteractive can supply a competitive quotation for your search engine optimisation project. Just contact us.